Plugged Live Shows
The Plugged Live Shows rebranding triggered the need for the creation of a custom digital experience that matched the one-of-a-kind physical live shows. We wanted to immerse visitors in a world of discovery, where they can experience the extraordinary universe of Plugged Live Shows. Our goal was to give audiences a digital taste of what it's like to experience the shows in person.
Solution
In collaboration with Plugged Live shows we explored many themes. Eventually settling on a mixture of high-fashion and underground berlin design style.
This started with choosing two new custom typefaces for the company and darkening their signature red to allow the colour palette some breathing room and balance. Then some new supporting accents we're added to give an editorial style to the brand.
A new element system was added to represent the creative process in the conception of their one of a kind live shows. Lastly new motion was added to further evolve the depth of the brand.
Custom identity for each live show
Each live show is unique and has its own visual identity. To capture this, we created customizable show pages that can be built around variable background colors, custom audio, and imagery of show elements.
Immersion on any device
The experience continues to delight, even when you’re not at your desktop screen. All interactions are carefully optimized for smaller screens like your mobile phone, so the shows can be enjoyed everywhere.
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