Body&Fit
I joined Body&Fit in 2020 as a visual designer working on video editing, rebranding and some ux/ui as part of the company rebranding. Our mission was to inspire the world to live a fitter and healthier lifestyle. We created a compilation of various projects showcasing what we accomplished since the rebranding of the brand.
Rebranding:
As the brand was known mostly to the hardcore gym goer, Body&Fit wanted to expand the target audience and become a lifestyle brand that is more inclusive. #FINDYOURFIT was launched as the main message of the brand. Fit has a different meaning to everyone. Body&Fit is the fitness ally to help people find their fit, whether it is running a marathon, losing some weight or maybe just getting started with fitness.
Together within the under the guidance of lead designer Wilsun Cheung, we changed the brand's image from blue and white to a contemporary black and yellow color scheme. projects included within the rebranding included a new guideline, spanning over 150 pages, which became the foundation for all our yearly campaigns, product portfolio, packaging, fashion & accessories, website, social media, and interior design.
Seasonal 360° Campaigns
Being part of a team dedicated to delivering four 360-degree marketing campaigns each year, each of which includes professional photoshoots and a range of assets production for organic/paid social media, email, website, affiliate marketing, blog, paid search, and influencer marketing.
More Projects
